Franchise opportunities are more structured than business opportunities. If thinking of purchasing a franchise, just like with any business venture, there are pros and cons of franchise ownership. For instance, purchasing a franchise can be a little more expensive than buying a business, but it comes with a ton of “built in trial and error work” that you will not need to do. Someone else has pioneered that trail for you.
It is true; generally, buyers operate under their own name not featuring the seller’s trademark, run their business the way they want and call all the shots. In the case of a franchise, with the initial fee you pay, along with future royalties, you gain the advantages of using the franchisor’s brand, trademark, logos, operating systems, signage, expensive demand generation marketing and other marketing practices – website with B2B content creation, real-world content creation and lead generation to name a few.